Bio: Tucker Viemeister creates traditional and new media solutions. He is most famous for OXO Good Grips kitchen tools designed with Smart Design, the company he helped found in 1979. He opened frogdesign’s New York office, Razorfish’s physical design capability group, and Springtime-USA. Tucker was also founder and Lab Chief at Rockwell Group and Director of Special Projects with Ralph Appelbaum Associates. He has created fun and profitable things, places, and experiences for Apple, Coca-Cola, Cuisinart, Viking, J&J, Timex, Levi’s, Phat Farm, Joe Boxer, Nestlé, Unilever, Motorola, Toshiba, Sharp, Seibu, Toyota, Nike, Knoll, Steelcase, Kate Spade, JetBlue, Cosmopolitan Casino, Yotel, Venice Biennale, and the NYC Board of Education. He is now working on products for aging, teaching at Parsons, and designing interpretive environments.